Business Case: Driving Localization, Coordination and Team Synergy through Strategic Transformation
The role of AI in streamlining Supply Chains & Logistics
Retail store of the future
Context
The organization operates in 16 countries across 3 different continents with a head office in each country.
Challenges and opportunities
The challenges faced included fragmented communication, lack of coordination, and a need to align country-level strategies with the overall company strategy. The objective was to establish effective coordination, enhance localization, and create a collaborative environment where team members felt empowered and had a voice in decision-making processes.
Transformation Strategy
To achieve our strategic objectives, the following strategies were implemented:
Creation of an international team: The establishment of an international team brought together diverse perspectives, enabling the coordination of best practices, fostering communication, and driving transparency across all countries.
Localization of strategies: We adapted the overarching company strategy into tailored sub-strategies specific to each country, ensuring relevance and alignment with local market dynamics and customer needs.
Skill development and empowerment: Through the Carrefour Negotiation Methodology and ongoing training, we provided team members with the tools and knowledge to excel in their roles, empowering them to contribute effectively and voice their insights.
Results
As a result of our strategic transformation efforts, we have achieved significant milestones and observed positive outcomes:
Positive working culture and team synergy: The emphasis on inclusivity, listening, and valuing team members' contributions generated a sense of adhesion, empowering them to collaborate synergistically.
Effective communication: We implemented a monthly international newsletter and regular international business reviews which facilitated transparent and informative communication, aligning teams and disseminating key results.
Strategic business development: Bi-yearly international commercial meetings enabled the presentation of the group strategy, fostering market growth and gaining market share.
Conclusion
Through our strategic localization, coordination, and team empowerment efforts, we have successfully fostered collaboration, synergy, and a positive working culture aligned with the strategic vision of the organization. Our focus on localization has allowed the company to adapt strategies to the specific needs and characteristics of each country, ensuring relevance and effectiveness. This has resulted in improved communication, enhanced coordination among teams, and a stronger sense of unity. By fostering collaboration and encouraging cross-functional cooperation, we have created synergies that drive innovation and improve overall performance.
“Change before you have to”
— Jack Welch, CEO of General Electric
